Vignettes are stand-alone interviews. They are effective in gathering substantial material that explores all sides of ongoing and evolving conversations that take place in your event. During interviews, subjects tend to share knowledge that is in line with what your event is about, ultimately making your platform a valuable source of information. 

 

While video talks are equally an effective way to provide value, interviews allow event organizers to choose topics and to redirect conversations as they wish. Lastly, interviews represent an opportunity to have high profile participants to talk about your event in their own words by contextualizing it in the conversation.

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Similarly, when put together as a series and released in an episodic format, vignettes represent an opportunity to build a continuously growing audience. This means these interviews can be released one by one on a recurring and consistent schedule, as this helps to maintain existing audience, encourages brand loyalty, and keeps viewers coming back to your social media platforms knowing that new content is going to be available.

 

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