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editorial content

Since time immemorial, telling stories have been our cue to sharing ideas, thoughts, emotions, and history; story telling has been the way to reach out to people and connect with them emotionally.

With the ever-increasing trend of digital video, social media has gone a long way in offering true democratisation of content, allowing limitless possibilities for not only media platforms but also for brands that want to engage their audiences through creative content.

While the efficiency of traditional methods in video marketing cannot be ignored, the more editorial nature of contents has far reaching effects by targeting customers in a more emotive and interactive way.

In essence, editorial content gives the edge of:

  • speaking to the hearts of the viewers;

  • making the viewers invested in the protagonists while relating to them;

  • influencing the viewers' opinions on a subject matter.

We offer the following types of editorial content:

  • News Pieces

  • Bite-Sized Content

  • Branded Content

  • Documentaries

  • Social Documentaries

  • Docu-series

  • Fictional Web Series

  • Discussions Series

  • Video Portrait Series

  • Vox Pop

Editorial Content

about

Imigani began as a community-rooted media platform documenting creativity and culture. As organisations sought that editorial voice for their own communication, Imigani Studio was created to translate those principles into strategic direction, communication systems, and visual production for brands.

contact >

T: +250-78-286-9755

E: hey@imigani.co

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