how we work
We have our own way of working, but we pride ourselves in how it drastically changes your brand, in a way that is approachable, purposeful and built to last. There's a framework, specific language we use, and a process that might feel different at first. But here's what we promise: it clicks pretty quickly. Once we get started, you'll see why we've set things up this way and how everything connects.
Who This Works For
This way of working is built for brands and organisations that know communication matters but don't want to manage it in scattered pieces. Whether you're building a brand from scratch, reshaping how an established organisation speaks, or looking for someone to hold your communication system together, this framework applies. We work with everyone from small teams figuring out their first consistent presence to larger organisations that need editorial thinking across multiple platforms.
Our Method
We approach communication by creating understanding where most teams experience overwhelm. Brands often have ideas, content, and intentions moving in every direction. Our role is to bring structure, consistency, and an editorial way of seeing. When we work together, you bring the substance of who you are, and we shape that into a communication system you can understand, use, and grow with.
Our Collaboration
Collaboration begins with conversation. Most of our check-ins happen through calls because they give us a dedicated moment to gather context, understand nuance, and align clearly on direction. These conversations help us ask the right questions and anchor decisions in your broader communication orbit. The pattern shifts depending on the work we're doing together. The Strategic Social Media Management Retainer moves with steady monthly alignment, the Event Copywriting & Real-Time Coverage System requires precise real-time coordination, and production-led services such as Real-Time Editorial Coverage or Product Photography & Short-Form Video involve focused, moment-specific touchpoints. Whatever the service, the intention is the same to establish understanding, context, and direction.
If we're working on the Brand-Building & Content Systems Sprint, we'll have intensive alignment calls at the start, then focused review sessions as the system takes shape. If we're managing your social media monthly, we'll have regular check-ins to review performance and adjust direction. The structure changes, but the intention stays the same.
Our Framework
Underneath this collaboration is the framework that guides everything we build. We see communication as an orbit with four stages. The macro narrative that defines who you are, the ideation that shapes what you choose to say, the production that gives those ideas form, and the distribution that determines how the work travels. Many organisations struggle because these stages are disconnected. Understanding your orbit allows us to bring them back into alignment so your communication feels consistent and grounded.
Our Services
Each of our services expresses this orbit in a different way. The Brand-Building & Content Systems Sprint makes your narrative clear and builds the communication system that holds everything together. In capacity-building, we teach teams to recognise each stage of the orbit and understand how they influence one another. Through the Strategic Social Media Management Retainer, we protect that system month after month, ensuring your identity, messaging, and production stay aligned. The Event Copywriting & Real-Time Coverage System applies the orbit in fast, narrative-driven environments, shaping events into consistent communication moments. And Real-Time Editorial Coverage brings context into immediacy, translating ambience and pace into instant visual storytelling.
Our Production
Even when our work focuses on the production stage, such as Product Photography & Short-Form Video, we never create in isolation. We keep your full orbit in mind, what came before, what's coming next, and how the content will live once it is shared. This ensures that every picture, caption, or story connects back to who you are and what you want your audience to feel.
What You Get
Our process makes communication feel lighter, more straightforward, and more intentional. You're not managing scattered content or wondering if everything fits together. You have a system that's consistent, grounded, and built to grow with you. Your team gets clear direction, your audience gets coherent messaging, and you get communication that doesn't need constant reinvention.
What to Expect
Every project is different, but there are a few constants. We start with conversation to understand your needs and see if the orbit framework fits. Once we're working together, we move with intention rather than urgency. You won't get requests for quick approvals on things we haven't discussed, and you won't wonder where we are in the process. We communicate clearly, we stick to agreed timelines, and we adjust when circumstances change. Most importantly, you're never left wondering what happens next.
If you've made it this far, you've seen the full framework. If you're wondering how this applies to your brand specifically, the best way to find out is to talk. That's where it all snaps into focus. Get in touch and we'll walk you through what it would look like for your brand.