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next-day videos

A next-day video contains highlights of an event put together in a concise and effective manner. These highlights generate awareness about your event by conveying the event’s atmosphere and positive energy. As the name suggests and in contrast to a classic highlight video, a next-day video has to be published online the next day, preferably in the morning for increased traffic.    

 

Because the time to edit a compelling next-day video is limited, these types of videos usually last no more than one minute and rarely contain interviews.

 

Generally, next-day videos make more sense for events lasting several days so that a series of next-day videos can be produced for the same event. If your event lasts only one day, it makes more sense to make one good elaborate highlight video.

 

about

Imigani began as a community-rooted media platform documenting creativity and culture. As organisations sought that editorial voice for their own communication, Imigani Studio was created to translate those principles into strategic direction, communication systems, and visual production for brands.

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